CI

WEMADE
WEMADE

Wemade’s CI expresses the identity of Wemade, turning boundless imagination into reality.
Starting from the symbol for infinity (∞), Wemade’s CI was developed using “Infinity Sans,” the exclusive font type developed with the balanced golden ratio of the “Wemade Grid.”

WEMADE COLOR

  • wemade
  • wemade
  • wemade
  • wemade
  • wemade
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Flash Green for bursting bouts of imagination, and Warm Gray for the inclusion of diversity.

Exclusive Corporate Font

Infinity Sans Regular
“Infinity Sans”
the imagination of Wemade, visualized
Infinity Sans Bold
“Infinity Sans”
the imagination of Wemade, visualized

The goal was to create an identity system that would properly portray the consistent yet flexible image of the company, which would signal the flexibility of its responses to expansion into different areas of involvement. Wemade developed the “Infinity Sans” font to convey the message of Wemade and all affiliated companies in one voice.

“Infinity Sans” is comprised of golden ratios (1:1.618…), which is purported to be the perfect ratio. Based on the “Wemade Grid” which harmoniously connects the various components that symbolize the infinity of Wemade, the goal was to convey the message of Wemade in Hangul and the Latin script.

It consists of “Infinity Sans,” which expresses the design DNA that symbolizes the individuality of Wemade, and “Infinity Sans WM” for body text, with heightened readability for the accurate conveyance of information.

Experience “Infinity Sans”

Wemade Corporate Identity
Red Dot Design Award 2019 Winner

The history of the Red Dot Design Award can be traced back Berlin, Germany, in 1955. It is one of the oldest and most prestigious design awards in the world, and one of the world’s top 3 design awards.
Wemade was made the winner of the Red Dot Design Award in the Brands & Communication Design category. The development of its CI around “Infinity Sans,” the font type designed to convey the message of Wemade and affiliated companies in one voice, was a key factor.

reddot award 2019 winner

WEMADECorporate Identity Brands & Communication Design
Main award

Credits

Client
Wemade
Designed by
Yoondesign Group
Creative Direction
MOHEON SONG
Art Direction
SUNGHOON KIM
Project Management
JAEHWAN HWANG
Graphic Design
CHIYOUNG CHOI, YEOUNGBEEN LEE
Type Design
YU KWON JEONG, SONG WON JEONG